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Blog, Business

In this article I discuss how to use video effectively to promote and build your Personal Training and Fitness Business.

YouTube is the second largest search engine on the web and video content marketing is on the rise. Video can help you attract more clients and grow your group exercise and personal training business. People spend a lot of time watching videos.

Video can create stronger emotional connections, increase engagement and capture attention more quickly than any other traditional content medium. To get started you do not need any fancy equipment. I recommend you use your smart phone camera and natural daylight. Before you film your first video it is essential you have a video content strategy in place. 

Here are my top Tips to get started with Video on YouTube

Channel Name:
If you are a Personal Trainer or group exercise Instructor and have a very specific niche then your channel name should reflect this. It should be clear what your business and brand is. However, if you plan to share content on a variety of topics and subjects such as vlogs or maybe fashion reviews, make-up tutorials etc than I highly recommend you to use your own name for your channel. Having the channel under your name gives you more flexibility if you plan to grow your business and brand.


Branding: 
You want to make a good first impression when someone visits your YouTube channel so they are compelled to subscribe. Your channel header should include your fitness business logo and a brief description of what video content you will be sharing, how often and when. Add your website and social media links and fill in a short description in the ‘About’ section on your YouTube channel. Be sure to include a short video intro-trailer of what your channel is about. Create your brand custom thumbnails that help you stand out. Brand consistency is important, so use a great avatar photo and keep this consistent with all your other social media platforms. To create designs I recommend the design tool Canva [www.canva.com


Content Creation:
Create video content that servers and offers value to your clients and audience. Research what questions you get asked a lot and answer these in your videos. I recommend creating shorter videos to start off with. You want visitors to watch your video to the end so I recommend you create videos that are 3- 6 minutes. NOTE: YouTube favours watch time and engagement for ranking your videos. Therefore, you want your audience to watch all your video. Research your keywords and tags to optimise your content. I recommend the free browser extension tool TubeBuddy [www.tubebuddy.com]


Promote Your Content: 
Content distribution is key to get your videos seen. Promote your videos on your social media platforms. Share your videos thumbnails and short video trailers in your blog, newsletter and to your email list. Be consistent with this, as this will help to grow your channel and build an audience on YouTube. Engagement is also important, so be sure to reply back to comments and questions. Engagement will help build relationships and the know, like and trust factor. This will help to grow your channel. You can schedule and automate your YouTube videos and posts on social media using a social media management platform tool such as Hootsuite [www.hootsuite.com


Here are 10 ideas for video content:  


► Tutorials. 

► Vlogs.

► Client testimonials.

► Exercise demos and insights.

► Collaborations.

► Interviews. 

► Product reviews.

► Motivational videos.

► Recipes / nutrition advice.

► Industry news and trends. 

Video is a great way to grow your fitness business and brand and also help to increase more organic traffic to your website. Therefore, it makes sense not to ignore video as part of your content marketing plan.

Thanks for reading!

Visit my YouTube channel  ☛ #DalTV


 

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Blog, Business

Using social media for business can be overwhelming especially if you are new to the social media world. There are a number of reasons why businesses and brands fail with their social media marketing. Some of the top mistakes include not providing value and always pitching and pushy sales.


Here Are The Top 5 Mistakes To Avoid On Social Media 

1) Lack of Offering Value: 
I see new businesses and brands focusing solely on selling rather than serving their customers and audience. Flip this over: offer lots of value, over deliver and go that extra mile. Focus on building relationships with your customers and followers. Be more customer focused. Don’t forget about that ‘Know, Like and Trust’ factor that grows an audience, builds trust and valuable lasting relationships.


2) Pitching and Sales:
Continuously selling can drive your audience and potential customers away. There is so much noise on most of the social media platforms today, do not add to it. The ‘buy my sh*t’ approach is a turn off! You also need to be careful you do not come across as spamming. Learn to sell without selling. There is a right and proven way of doing this. I will share in a future article and video.


3) Lack of Engagement:
Not spending any time or not making it a priority to engage with your audience or costumers is a common mistake. I understand we are all super busy or in the case of a high profile individual it is hard to reply back to everyone. However, I suggest have a system in place to deal with this. Outsource to a social media company or delegate to an assistant. It is good practice and manners to reply back. Imagine if you met a person in the real world and you ignored the question they asked. It’s not cool or professional to ignore others.


4) Not being focused:
Are you to zoned into what your competitors are doing? I have been guilty of this in the past too. I am not suggesting it is not important to know what your competitors are doing – it is actually important to know what is going on in your industry. However, if you are spending more time on checking them out on social media and not on your own business, then let me remind you my friend that you are wasting valuable time. You need to stop doing that today! 


5) No Consistency and No Patience:
 
This is very common, I see it all the time. You go for it, posting content on all social media platforms and it is all systems go and..wow.. there is just no stopping you! You’re like a social media powerhouse…. but then BANG you STOP! …tumbleweed moment….you’re gone!…vanished!…disappear!…for a few weeks or even a few months! I get it, your patience has ran out and you can’t be bothered because you are not seeing any results. Write this down ☛ “All the best things in life take time. Employ patience and love the process.”


BONUS TIP: Don’t Be Driven by Your Ego:  It’s a big mistake when you are driven by your ego and not committed to serving others. I recommend you leave your ego at the door my friend…we haven’t got time for that! Stop spending time bullsh*ting on all platforms and believing your own hype. Spend less valuable time on impressing your competitors. Start focusing and channeling your energy into taking action in growing your business and serving your customers and audience.


Watch my video to learn more! >> #DalTV <<

Thanks for reading!



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Blog, Business

Social media is all about being ‘social’ yet many people struggle with how to engage on social media and online. Engagement on social media is crucial to build an audience, grow your brand or reach customers, clients and prospects. Here are 5 tips on how to engage on social media. 


Be Authentic :
Having a personality and being authentic online is important. Do not be fake. People relate to people. Create content that is unique content for you and your brand. Rather than just retweeting from other websites share your opinions; i.e on articles, what’s current or in you Industry.


Build Relationships :
Interacting, building relationships with others online is a great way to gain attention for your brand or product. Search for people who are engaging with you and your brand. Be sure to respond to others – by tweeting back or messaging back. It is also important to respond back to all bad and negative engagement too – if related to your brand and products.    


Promote Content :
Promote content that is not just about your products or making sales. Share blogs and content on social media that is appealing to others, where you are helping others with problems and offering solutions.


Be Consistent : Consistency is important to build audience engagement on social media. Schedule posts when you can’t post i.e after hours when you finish work. Use tools like Buffer, Hootsuite. Keep track of the engagement to see what works at what times.  

 

Create Competitions, Giveaways, Polls and Discounts : Creating polls, competitions will create engagement and can help to build an audience and reach more costumers. i.e Asking people to retweet a post or tag a friend in an Instagram post, as part of a give- a- way will reach a wider audience. 


Never Spam : It is really crucial you do not spam on social media. Do not be repetitive with posting same content over and over again. Also do not spam others inboxes. It is not cool – and will turn people off! If you are unsure check the terms & conditions and rules of each social media platform.  


Watch my video  to learn more >> #DalTV <<


Thanks for reading!



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Blog, Business, Health & Wellbeing

We all know that social media is great for business, to build a brand, connect with friends and to follow the things and people we are interested in. However, we also know that social media has a negative side. If you are trying to grow a personal brand, online, you will come across some people who will attack you and may even troll you. We often refer to these people as haters. Below are some tips on how to cope with negative comments and haters.


Here are my 3 Tips on how you to deal With Haters

(1) Do Not Take It Personally:
Just because someone does not agree with you, or doesn’t like the way you do things or like the things you put out doesn’t make them a hater. Everyone is entitled to their opinion. If they attack you online personally the best action to take is to ignore them and delete the comment. Do not react to them. 


(2) Be Okay With The Fact That They Don’t Like You: 
Someone may not like what you produce, they may disagree with you, maybe they criticise your style. It’s not that big of a deal what someone thinks of you unless you focus on it. Do not focus on the negativity.

  

(3) Create Focus That Serves You:

By focusing on something that can’t change you are depleting yourself of valuable energy, time and the opportunity to be your true self. If you are trying to make everyone else happy the only thing you will succeed at is making yourself miserable. It is an impossible task.  


BONUS TIP: Focus On The People Who Love You: 

Always remind yourself that there are plenty of people who love you. If you want to live a life of purpose and share your message, then be confident and continue to share your passion and your message. Always come from a place of confidence and self believe. 

Here are my 3 Tips on how you to deal With Haters: Watch the video “HERE” 

 

Thanks for reading and watching! 



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Blog, Business, Dal's Ramblings
Today I wanted to share some of the reasons I believe businesses and brands fail with their social media marketing. Have a read and let me know if you have spotted these or maybe you are guilty of the following too…


(1) Lack of offering value to potential customers.
I see new businesses and brands focusing solely on selling rather than serving the customer and audience. (see point number 2 below) Flip this over: offer lots of value and focus on building relationships first.

Be customer focused. Don’t forget about the “Know, Like, and Trust” factor that grows an audience and builds valuable, lasting relationships.


(2) Heavy with pitching and sales.
This drives me insane and does also happen a lot on Linked in and facebook. There is so much noise on most of the social media platforms today. Don’t add to it and lets be honest no one likes to be sold to. You also need to be careful you don’t come across as ‘spamming’ . Learn to sell without selling. Their is a right way of doing this. (I will share more on this in another post).


(3) Engage with your audience.
Not spending any time engaging with your audience is a common mistake. However, I understand if you are super busy or a high profile individual it is hard to reply back to everyone. I suggest have a system or a strategy in place to deal with this.

My assistant helps me filter the messages I receive on some of my social media platforms. It’s good practice (and manners) to reply back to genuine inquires and messages.


(4) Are you too zoned into what your competitors are doing?
I have been guilty of this in the past too. I am not suggesting it is not important to know what your competitors are doing but if you are spending more time on checking them out on facebook, twitter, linked in etc and not on your own business than you are wasting valuable time.

Write this down…. 

“What you focus on grows. What you resist persists”

(5) No consistency and No patience.

This is common, I see it all the time. You go for it, posting content on all social media platforms and it’s all systems go and there isn’t no stopping you. You’re like a social media powerhouse….you’re on fire dude! But then BANG you STOP! …tumbleweed moment….you’re gone…vanish…disappear.. for a few weeks or even a few months!

(WTF is that all about!?)

Your patience has ran out and you’re thinking f**k that ..you can’t be bothered because you’re seeing no ROI. Come on you know all the best things in life take time. Employ patience and love the process.

Write this down…


 “The strongest of all warriors are these two – Time and Patience”


This is very common in the health and fitness industry in particular. Leave your ego at the door my friend…we haven’t got time for that! Stop spending time bullsh*ting on all platforms and believing your own hype. Start focusing and channeling your energy into taking action in growing your business and serving your customers/ audience. Spend less valuable time on impressing your competitors.


So as you can see this social media marketing thingymajiggy is bloody hard work! I do understand not every enjoys it. Therefore, I suggest outsource and delegate to someone who does, like me 😉 If you are a small business and budget is tight then start off doing it yourself.


How are you getting on with your social media marketing? 


Thanks for reading! 


 

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