Social media is all about being ‘social’ yet many people struggle with how to engage on social media and online. Engagement on social media is crucial to build an audience, grow your brand or reach customers, clients and prospects. Here are 5 tips on how to engage on social media.
Be Authentic :
Having a personality and being authentic online is important. Do not be fake. People relate to people. Create content that is unique content for you and your brand. Rather than just retweeting from other websites share your opinions; i.e on articles, what’s current or in you Industry.
Build Relationships :
Interacting, building relationships with others online is a great way to gain attention for your brand or product. Search for people who are engaging with you and your brand. Be sure to respond to others – by tweeting back or messaging back. It is also important to respond back to all bad and negative engagement too – if related to your brand and products.
Promote Content :
Promote content that is not just about your products or making sales. Share blogs and content on social media that is appealing to others, where you are helping others with problems and offering solutions.
Be Consistent : Consistency is important to build audience engagement on social media. Schedule posts when you can’t post i.e after hours when you finish work. Use tools like Buffer, Hootsuite. Keep track of the engagement to see what works at what times.
Create Competitions, Giveaways, Polls and Discounts : Creating polls, competitions will create engagement and can help to build an audience and reach more costumers. i.e Asking people to retweet a post or tag a friend in an Instagram post, as part of a give- a- way will reach a wider audience.
Never Spam : It is really crucial you do not spam on social media. Do not be repetitive with posting same content over and over again. Also do not spam others inboxes. It is not cool – and will turn people off! If you are unsure check the terms & conditions and rules of each social media platform.
Thanks for reading!