(1) Lack of offering value to potential customers.
I see new businesses and brands focusing solely on selling rather than serving the customer and audience. (see point number 2 below) Flip this over: offer lots of value and focus on building relationships first.
Be customer focused. Don’t forget about the “Know, Like, and Trust” factor that grows an audience and builds valuable, lasting relationships.
(2) Heavy with pitching and sales.
This drives me insane and does also happen a lot on Linked in and facebook. There is so much noise on most of the social media platforms today. Don’t add to it and lets be honest no one likes to be sold to. You also need to be careful you don’t come across as ‘spamming’ . Learn to sell without selling. Their is a right way of doing this. (I will share more on this in another post).
(3) Engage with your audience.
Not spending any time engaging with your audience is a common mistake. However, I understand if you are super busy or a high profile individual it is hard to reply back to everyone. I suggest have a system or a strategy in place to deal with this.
My assistant helps me filter the messages I receive on some of my social media platforms. It’s good practice (and manners) to reply back to genuine inquires and messages.
(4) Are you too zoned into what your competitors are doing?
I have been guilty of this in the past too. I am not suggesting it is not important to know what your competitors are doing but if you are spending more time on checking them out on facebook, twitter, linked in etc and not on your own business than you are wasting valuable time.
Write this down….
“What you focus on grows. What you resist persists”
(5) No consistency and No patience.
This is common, I see it all the time. You go for it, posting content on all social media platforms and it’s all systems go and there isn’t no stopping you. You’re like a social media powerhouse….you’re on fire dude! But then BANG you STOP! …tumbleweed moment….you’re gone…vanish…disappear.. for a few weeks or even a few months!
(WTF is that all about!?)
Your patience has ran out and you’re thinking f**k that ..you can’t be bothered because you’re seeing no ROI. Come on you know all the best things in life take time. Employ patience and love the process.
Write this down…
“The strongest of all warriors are these two – Time and Patience”
This is very common in the health and fitness industry in particular. Leave your ego at the door my friend…we haven’t got time for that! Stop spending time bullsh*ting on all platforms and believing your own hype. Start focusing and channeling your energy into taking action in growing your business and serving your customers/ audience. Spend less valuable time on impressing your competitors.
So as you can see this social media marketing thingymajiggy is bloody hard work! I do understand not every enjoys it. Therefore, I suggest outsource and delegate to someone who does, like me 😉 If you are a small business and budget is tight then start off doing it yourself.
How are you getting on with your social media marketing?
Thanks for reading!